'Cause he's going to need it. But my track record on these kinds of things is decidedly mixed. Actually, it's bad, but if you say 'mixed', it leaves the impression that you aren't always out in left field.
I still don't believe that the Huffington Post has cut into Matt Drudge's traffic much, but it's certainly not a failure. It's certainly got more traction, hits, and revenue than Pajamas Media, which is still sort of scratching around for both a business model and traction, though not necessarily in that order.
Fortunately for Mr. Carlson's venture, there are tons of unemployed journalists available for hire. Unfortunately for a site dedicated to providing factual reporting and analysis on the Obama Administration, they all range from Left to Far Left to out of the solar system Left.