Friday, September 15, 2006

Air America

Bankrupt? Not yet, but the news (‘cash flow problems’) isn’t good. Perhaps there are a few more orphanages left to loot.

Oceans of pixels have been spilt on Air America’s prospects. The single biggest problem: lack of market perception. Not like this should be a surprise, given the essentially socialist nature of the enterprise.

Conservative talk radio, which Air America was designed to counter, was built from the bottom up, based on broadcast talent. Air America was designed as a top down counter attack.

Rush Limbaugh, Michael Medved, Hugh Hewitt, Bill Bennett, and others built their audiences the old fashioned way – they earned them. Nobody shucked out millions of simoleans to buy these guys an audience.

Air America, on the other hand, is a product of George Soros knows best.

I believe that there’s a maket for socialist talk radio, or would be, if NPR wasn’t using our tax dollars to dominate the space. But it will take individual hosts who can provide witty and entertaining commentary to build it up. That’s a long term proposition.

But then again, the left isn’t about persuading you it is right, it’s about telling you it’s right.